Overdrive Magazine Teaser and follow-up Sales Kit
This kit was preceded by a direct mail piece that included the gift of a jump drive. The jump drive contained a sampling of Overdrive's up-to-date market data. As a comparison (and a snub at Overdrive's competitors), they also offered a copy of their competition's market data which was "intercepted" on a 5.25" floppy disk. ©2006 Randall-Reilly Publishing, Inc.