GATS/GWTS Prospectus Designs
The Great American Trucking Show and The Great West Truck Show are the 2nd and 3rd largest trucking trade shows in the world respectively. They are both produced by Randall-Reilly Publishing. Promotions for these shows begin with the mailing of the upcoming show's prospectus to potential and past exhibitors to entice them to lock-in their space. These usually consist of folders and brochure and their key design features serves as the foundation for the following year's theme and overall branding.