BowerBags Launch Campaign

BowerBags is currently running a Kickstarter campaign. It's founders/designers are based in Savannah, GA where I attended graduate school at SCAD. They had a solid line of products but I noticed their branding was disjointed, juggling two distinctly different logos and very little brand consistency among a limited amount of marketing materials. I stepped in to provide a suite of ground-floor items to launch their brand and better prepare them when pitching investors. ©2014 Jamie Bowerman dba BowerBags, Inc.

BowerBags product catalog is intended to be easily dispayed as a POS item or mailed as a direct mail piece. Since the entire system is modular, the catalog comes in handy for customers when contemplating what to purchase next.

BowerBags full-page print ad targeting avid travelers. This ad focuses on the ideal combination of bags for those who need expansive luggage for the trip but smaller, versatile bags for everyday use.

BowerBags retail tag is designed to reflect the BowerBags brand as well as be informative not only in regards to the specific model of bag for which it is attached but also the BowerBags modular system and how
it works.

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