Advertising Age iPhone App

This was a concept mock-up for a user experience course. The task was to choose an existing mobile app or website, identify its missed opportunities and redevelop it utilizing several stages of paper testing and user feedback. The existing Advertising Age iPhone app is quite dated and faulty. This redesign incorporates AdAge's current branding and provides much more interactivity and accessibility to content than AdAge's current iPhone app. The final solution is designed to serve the Ad-Age non-subscriber as fully as a smartphone format can allow. "Advertising Age" and "Ad Age" are trademarks of Crain Communications, Inc.