City of Destin, FL Official Seal Redesign

The City of Destin had used the same seal for many years, but it was far too complex an illustration to be utilized in all graphic applications. They wanted a new brand that was more versatile and contemporary to reflect their progressive growth as a community. Scarborough Consulting Group won the bid to begin the rebranding. I was the sole creative support at the time. We worked with the Destin city council for nearly 9 months and presented dozens of options that were far from the original design. In the end, however, the consensus of the 12-member board was that I should redesign their existing seal. I did so, simplifying its original elements with a minimalist approach. The entire drawing is original illustration, drawn with a mouse in Adobe Illustrator. The revised brand was adopted in 2002 and is still in use today. ©2002 City of Destin. All rights reserved.